The key distinction, that is one of the main cost differentiator, is whether the Enterprise wants an MVP (proof of concept) or a full fledge Enterprise-grade solution.

Another important differentiator is the distribution platform. We offer VR and AR solutions for just about all mediums, from web to mobile to PC based.

Finally, we determine the level of interactivity complexity and content volume. There are many scenarios where just one feature can 2X the cost, as well as scenarios where the content can be the main cost driver.

Depending on the level of commitment from our client, we can handle 100% of all the production, given a set of clearly stated references and/or inputs

Typically, for Enterprise-Grade projects as well as when the client is experimenting, we establish a close collaboration with certain actors from the client's side.

We've found that it's paramount to identify all the key stakeholders, responsible for input materials and/or for review feedback. And it's important to identify them early on to ensure our approach is clearly communicated to all parties and that the project's timeline is respected.

Our experience taught us that VR is extremely hard to grasp by assesing it outside a VR headset. VR is a sensorial experience and, without significant exposure to the medium, it's difficult to assess the UX or the way the content is imparted.

So we work in an agile way, shipping early iterations which are testable in VR, both for us and for the client to get a better understanding of the dynamics of the product.

At this stage we add all the materials and lighting scenarios

Here is also where we would ask for feedback on the looks of the space to keep aligned with the design intent. Typically non essentaial, aesthetic changes are being made at this stage.

Depending on the resources of the client we'll can send either a fully functioning VR app for testing or 360 images or videos along with screenshots and/or renders.

Depending on the platform and project scope we'll propose one UX interaction or another.

With VR there is no strong industry standard, with some small exceptions. Fortunately we've worked on dozens of VR projects including outside the field of Architectural Visualization so we have an extensive experience of what works and what doesn't.

Here is another place where knowing the context matters. If you know you'll have a person guiding users through the experience gives you freedom to aproach more complex functionalities whereas a VR experience targeting unattended, potentially first time users, should be limited to very straight forward, simple and intuitive interactions.