We build custom apps to match your design intent and context. Here's a list of features we typically employ on our projects.
3D models, not 360 photos, in real-time. Move through the VR space, physically interact with items. Experience true immersion.
We are not just artists but coders too. We build our UX and interactions to match your story and context. No templates. No limitations.
We can track any aspect of a user's behavior, aggregate that info and then pass it along to L&D or trainers to make better use of their time.
We deployed dozens of VR experiences. We know what works and what doesn't. We collaborate with L&D to fine tune our approach.
VR can be delivered to many platforms in various formats. Each has it's own advantages and limitations. We deploy to all of them.
VR doesn't have to be an isolating experience. Sometimes it makes sense to have multiple users experience the same space together.
We understand how Enterprises operate and we understand how Virtual Reality typically doesn't have a defined space or framework at this time. We don't sell a product so our approach will differ on a partner basis.
Virtual Reality is essentially a new information display platform. You can use it for just about anything, but not everything will make sense to be experienced via VR.
Something we see happening with Enterprise clients is that they go with VR for the WOW factor only, checking a box in the innovation department. The WOW factor is important and applied to certain use cases it makes tactical sense to rely on it, but we're actively seeking out to add value with our VR solutions.
The key distinction, that is one of the main cost differentiator, is whether the Enterprise wants an MVP (proof of concept) or a full fledge Enterprise-grade solution.
Another important differentiator is the distribution platform. We offer VR and AR solutions for just about all mediums, from web to mobile to PC based.
Finally, we determine the level of interactivity complexity and content volume. There are many scenarios where just one feature can 2X the cost, as well as scenarios where the content can be the main cost driver.
Depending on the level of commitment from our client, we can handle 100% of all the production, given a set of clearly stated references and/or inputs
Typically, for Enterprise-Grade projects as well as when the client is experimenting, we establish a close collaboration with certain actors from the client's side.
We've found that it's paramount to identify all the key stakeholders, responsible for input materials and/or for review feedback. And it's important to identify them early on to ensure our approach is clearly communicated to all parties and that the project's timeline is respected.
Our experience taught us that VR is extremely hard to grasp by assesing it outside a VR headset. VR is a sensorial experience and, without significant exposure to the medium, it's difficult to assess the UX or the way the content is imparted.
So we work in an agile way, shipping early iterations which are testable in VR, both for us and for the client to get a better understanding of the dynamics of the product.
At this stage we add all the materials and lighting scenarios
Here is also where we would ask for feedback on the looks of the space to keep aligned with the design intent. Typically non essentaial, aesthetic changes are being made at this stage.
Depending on the resources of the client we'll can send either a fully functioning VR app for testing or 360 images or videos along with screenshots and/or renders.
Depending on the platform and project scope we'll propose one UX interaction or another.
With VR there is no strong industry standard, with some small exceptions. Fortunately we've worked on dozens of VR projects including outside the field of Architectural Visualization so we have an extensive experience of what works and what doesn't.
Here is another place where knowing the context matters. If you know you'll have a person guiding users through the experience gives you freedom to aproach more complex functionalities whereas a VR experience targeting unattended, potentially first time users, should be limited to very straight forward, simple and intuitive interactions.
Your project will be handled exclusively in-house by a team that only does VR development. We're a mixed group, tackling all production aspects from 3D modeling to Code to UX/UI.
A significant part of our work is either in early stages of development or white labeled and as such is not showcased on the website.
If you feel the kind of projects you're interested in are not well represented in our portfolio we encourage you to reach out for more details.
Bellow are just some of our clients
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